Al Buraimi Governorate marked World Customer Experience Day, observed annually on 6 October, with an event held at the Science and Innovation Centre in the Wilayat of Al Buraimi. The event was held under the patronage of His Excellency Salim bin Rabie Al Sunaidi, Wali of Al Buraimi, and attended by directors general and representatives of a number of government entities.The event began with a visual presentation highlighting the customer experience at several government entities during service delivery and showcasing the efforts made by institutions to improve service quality and enhance customer satisfaction.The program also featured a working paper on designing the customer experience, presented by Huda bint Mahmoud Al Aufi, Director of the Service Development Department at Al Buraimi Municipality. She addressed the importance of understanding customers’ needs and expectations and developing services to streamline their journey and enhance their satisfaction.The celebration also showcased the success story of the Social Protection Fund Department in Al Buraimi Governorate in improving the customer experience. Yahya bin Saeed Al Badi, a Customer Service Specialist, presented a number of innovative practices aimed at improving service quality and enhancing customer satisfaction. The event concluded with the honoring of participants and supporting entities in recognition of their efforts and contributions to its success.Athar bint Hamad Al Kalbani, Head of the Quality Control Section, emphasized that the event provides institutions with an opportunity to exchange expertise and benefit from successful experiences in service development. She also highlighted the importance of listening tocustomer feedback, transforming their observations into opportunities for improvement, and making their needs and expectations a foundation for developing procedures and enhancing service quality.
